Eyeforpharma Barcelona is not “just another” conference – it’s arguably THE pharma event of the year. Attended by more than 1000 industry leaders, and continuously growing in importance, this meeting always becomes – at the very least – a source of quotes for the year to come. What makes the Barcelona meeting so special is its habit of thinking big. The strategies and tactics discussed here are based on fair play, progress and customer centricity for long-term benefits.
It is not the first time that Viseven Europe OÜ has the pleasure of assisting at the event. This time, we’ll be even more involved, participating in a panel discussion with TEVA, presenting our expertise in the multichannel mix and providing practical insights. With the motto of the event being United by healthcare, driven by outcomes, we feel this is exactly the point where our own effort is producing the most results. Additionally, our representatives will be continuously present at booth #23 to share even more valuable ideas. The 15th Annual eyeforpharma conference will be a beneficial turning point in your strategy.
The range of topics for discussion this year is quite broad; here are some of them:
- Commercial model innovation for improved performance.
- The future commercial team; training, optimization.
- Customer engagement, patient centricity and what that means in terms of multichannel strategies.
- New roles in pharmaceutical marketing; patient partnerships and external collaborations.
- Advanced digital capabilities and their role in achieving competitive advantage.
About 500 meters from the sea shore, the modern 22@Barcelona business area is said to be a perfect place for brainstorming trends and building collaborations. Not only are the surroundings inspiring; the accommodation sites and infrastructure are impeccable. In between the talks, take a stroll in some of the several parks nearby, or walk along the Ronda Litoral to reach the much-praised restaurants of the region. The conference hall is easy to reach from the airport or city center (around 20 minutes along central roads); however, the atmosphere of the place provides a perfect, calm place for intellectual work.