When a large event is organized by eyeforpharma, it immediately attains the scale where no heavy promotion is needed. The conference to be held (for the 16th time) in Philadelphia in April is already famous as the biggest event of its kind in North America. This time, over 700 pharma leaders are expected to participate actively, including Astellas, Novartis, Bayer, Ferring, Teva, and GSK, to name just a few. All of these will share their experience and success cases around the single but broad topic: how to increase the impact pharma is making on patients?
It is now recognized that any pharma strategy aimed at success needs to provide a holistic solution around the product; one that includes the patients’ perspective as well as bolstered HCP engagement. Once life sciences establish their own individual ways to address these two interconnected audiences, solving the issues of data, trust-based long-term collaborations, and win-win relationships will become easily attainable. It is the industry leaders’ great mission to explore these grounds using the tech and communications available – and so is sharing their vision for healthcare.
Being among the leaders in digital solutions for pharma, Viseven Group has for several years been a participant in eyeforpharma events; in Philadelphia, our team will contribute by presenting the tech foundation for proper HCP engagement. Our integrated solution, the Digital Content Factory, is aimed at providing high quality digital content for engaging medical circles. A powerful digital platform for content repurpose, eWizard, as well as seamless integrations with widely used systems like Veeva, enable pharma managers to orchestrate content strategies for optimal communications. At the event, our professionals will provide a practical workshop to demonstrate how the solution is assisting pharma in reaching content perfection.
Interested? It is already possible to register for the event right now – and we feel that your presence in Philadelphia will be another step towards the ideal pharma communications. And if your enterprise has already used our solutions in practice, the actionable insights from global industry leaders will be priceless – so don’t hesitate to use our $200 discount on participation by quoting Viseven200 at registration. You deserve to be at the competitive edge of innovation – innovation that is already transforming pharma.
Adding to the purely practical aspect of the discussion, the workshop organized by Viseven team will demonstrate the workings of specially orchestrated content supply chain from the inside – and in detail. The working model called Digital Content Factory, developed on the basis of most successful pharma-agency collaboration practices, is made possible by providing a single global workspace for stakeholders and a possibility to reuse existing assets. During the workshop, this approach will be shown to accelerate the workflow. Significant details like integrations with Veeva PromoMats, CRM, etc. will also be demonstrated.
You will also see how the efficient templating approach can be applied to digital content production to optimize and scale investments and reduce any excessive costs. Our specialists will demonstrate the particular set of functionalities and working techniques involving Master Templates that provide the best possible results in assets creation, reuse, and localization.
The discussion and demonstration is meant to provide you with a clear view of how content management processes can be expanded to ensure transparent and predictable budgeting, as well as increase the overall content quality across channels and regions. You can attend the workshop for free – and gain a deep understanding of your organization’s new possibilities.
Apart from the plenary keynote discussions, the event will comprise nine insight-filled sessions to cover the whole range of topics relevant to the patient centricity theme. Here is just a very brief overview of the issues in focus:
- Commercial model innovation based on holistic approaches; the new capabilities from data and analytics:
- End-to-end CX, evolving multichannel content for HCPs in the face of rising expectations;
- Genuine patient partnerships and collaborations; moving from episodic to continuous support;
- Replicating the success of the salesforce; meaningful sales; managing talent and innovation;
- Possibilities of external collaborations, etc.
You can view the full agenda here.
More than just the “largest ballroom in the North East”, as it is often referred to, the Pennsylvania Convention Center is firmly on the list of the most valued meeting facilities in the U.S. This imposing building is conveniently located in the center of Philadelphia, just several minutes away from Franklin Square and the architectural treasure the City Hall. Of course, if you feel like exploring the birthplace of America in the intervals between taking action for improved strategies, the major attractions are not far away. For lodging, you may consider the Philadelphia Marriott Downtown Hotel, which is also recommended by eyeforpharma event managers.