17th Annual Eyeforpharma in Barcelona, Spain

2019 Special Outline

It has been a sterling opportunity for pharma leaders to deepen expertise, broaden professional horizons and strengthen connections is drawing nearer with every passing day. A whole lot of 1300+ professionals were prepared to discuss the latest trends and sum up the latest industry achievements in March 2019.

And as pharma has found itself at the crossroads of impressive tech, commercial innovation, and patient centricity, 2019 eyeforpharma Barcelona shifted its focus towards digital transformation and revolutionary dynamics it has been causing in life sciences.

Among the main themes holding court at this annual event has been:

  • Delivering real value through patient-centric mindset and reaching outcomes best for the patient;
  • Shaping a holistic view of the customer through tech and team alignment;
  • Wrapping your head around the digital revolution and the interconnected future it enables;
  • Expanding practices of prevention and regeneration.

Just as every actor has a voice during eyeforpharma, be it pharma companies, digital solution providers, patient group initiatives, entrepreneurs or start-ups – it remains equally important that this conversation continues beyond the scope of the event.

You can view the complete info-panorama of this year’s Barca in our key takeaways with a detailed view on most memorable pitches, groundbreaking moments as well as our own contribution!

Key Takeaways, efpbarca

Digital Agenda

Discussing the emerging tech and its influence on pharma–stakeholders relationship is long overdue. This year’s eyeforpharma featured a strong technical narrative with everything that the web has been buzzing for a year: chatbots, AI, machine learning, genomics and much more in stock. Was this even a life science conference anymore? Just take a look at the digital side of the things that have been touched upon, as pharma was sharing the stage with 8 start-ups:

Key Digital Themes to have been discussed at this pharma summit:

  • Change the conversation: how to develop a more authentic partnership with customer and HCPs;
  • Harness technology: how to gain traction with efficient customer interactions and CX;
  • Expand on your partnership: how to enhance existing connections and build new ones – from physicians, patients and beyond.

To see the full event agenda, which included various panel discussions, workshops, and break-out sessions, visit efpbarcelona website and consider downloading the brochure.

Our contribution

Workshop on sustainable mindset towards content: how to create content beyond systems, channels and devices 

As always, we are staying on the cutting-edge side of digital things. So what we are bringing with this time is Multichannel, you’ve been doing it wrong insights. Over this year, we’ve noticed that as content production has increased exponentially but disharmoniously into “moderate to enormous” amounts, our customers started seeking new forms of content creation, with reusing the existing assets considered the top alternative. Tailoring and repurposing same content to suit different audiences has become a brave new trend in pharma marketing, and the power of universality that comes with it is very much in fashion.

Imagine creating sustainable content that exists out of the box, be it device, format or even content type, with resulting channel-agnostic content that can be published to systems of your choice. This is what our workshop was all about.

Our workshop was aimed to discuss the most innovative and sustainable ways to create content that exists beyond design, beyond format and beyond device. Our new approach looks into the future of fragmentation through the lens of global cloud-based systems. 

Key questions to have been covered:

  • How can content exist outside of the channel
  • What core principles and business rules impact content reuse within a channel
  • How to build a proper content model to foster reuse and localization: from data mapping to delivery
  • What is the optimal content governance process
  • From content discovery to production: how modular content framework accelerates localization and speeds-up MLR approval

Here’s a video snapshot of what our workshop was centered around. Sounds interesting?– contact us now ask your questions! We’ll be happy to elaborate.

The Venue

A well-organized venue makes for half of the event’s success, especially if it’s a humble 1300+ C-suites get-together. Tempered by the time, lively discussions and multinational audience requirements, the old faithful CCIB is a perfect facility for a yearly reunion of life sciences’ most active voices.

CCIB is just a 2o-minute drive-up from the airport, with a shopping center, public transportation and a wide choice of restaurants just a step away. With lots of small workshop rooms and big keynotes auditoriums, the conference hall is easy to navigate for both newcomers and old-timers for building collaborations and sharing insights.

And as you get immersed in the ambiance of the event, take a moment to rest your eyes on the sea-sky horizon seen from the 2nd floor and higher. Modern architecture and the overall atmosphere of the place provided a perfect, calm place for intellectual work, small and big talk alike. All the participants took this chance to stroll along the sea front to digest all the great insights and enjoyed the company of the great minds around.



Дата: 12/03/2019 - 14/03/2019

Время: All Day

Стоимость: partner discount $400




Телефон: +372 69 80 467">+372 69 80 467

Email: info@viseven.com">info@viseven.com


Centre de Convencions Internacional de Barcelona (CCIB), Barcelona

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