Face-to-face calls with med reps are much less effective than they used to be?
No surprise, according to a study from CMI/Compas, almost half of the HCPs restrict visits from medical representatives in one way or another. But don’t worry, you can always try alternate routes.
А study found that doctors do want to get information on brand-new drugs from face-to-face meetings with reps, with only 19% saying they prefer not to see reps in person, down from 25% in 2014.
Physicians recognize eDetailing as a preferred channel and are willing to spend time on both face-to-face contact and remote detailing: virtual meetings, mailing, mobile apps and online visits.
So which communication channels are more effective?
Join our free webinar to discover:
- 3 new communication routes you can benefit from this year.
- When to choose face-to-face and remote communication.
- Which specialists prefer face-to-face meetings.
The webinar will be held on January 19th, 2017, 4.00 PM CEST.
Follow the link or fill out the form above to sign up.