8th annual eyeforpharma 2018 in Sydney

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While it’s up for debate whether Australia is another door to the Asian Pacific or more of a standalone part of the Western healthcare system, one thing remains irrefutable – Australia is a unique market for pharma. With the general pressure to conform with all stakeholders, pharma needs to take innovation seriously – both technology-wise and human-wise – or will risk losing the opportunity for engagement and, thus, a significant market share. At the uncharted Australian market, these pressures mount to even bigger heights. This year’s eyeforpharma Sydney is aimed to explore possibilities of navigating this challenging market in the safest way possible and bringing success to both commerce and community.

Why Attend

United by this common challenge, 250+ executives from both pharma and digital, representing global offices (Pfizer, Novartis, Roche, GSK, UCB, MSD, Facebook, Google to name a few) as well as outstanding Australian initiatives, will be addressing one comprehensive subject matter: how should pharma take proper guidance in Australia?

With such a huge system of interplay and leveraging stakeholder groups at hand, the first thing which comes to mind is talking about teaming up. Establishing partnerships within and without. Finding ways to act along and together with government, payers, patient organizations, carers, researchers and HCPs, as well as aligning the complicated system of internal teams: field forces, medical advisors, content creators etc. This need to rethink collaborations mirrors the global demand for establishing a holistic healthcare approach – all for the benefit of the ultimate stakeholder of them all – the patient.

Patient-centricity, even community-centricity reminds us that as much as a lot of the lifesciences is about science, at the end of the day, it’s about people who work in this industry, and communities they serve. The attendees will come out with a better understanding of how to launch and manage beyond-the-pill approaches and reach that shared goal of improved patient outcomes – what more for achieving commercial and community success?

It would be impossible for pharma to create a fully-fledged roadmap for Australian market without including the factor of digital disruption, and succeeding digital transformation. Here’s where our business competence in aligning teams involved in content creation serves a turn. As a long-time enabler of digital solutions for pharma communications, Viseven Group has been an inherent part of digital pharma development wave from its very beginning. Therefore, we will be contributing to this event not only as an exhibitor but also by taking on hosting duties as a moderator. Follow closely as our CEO Nataliya Andreychuk (@nataliaand) will be moderating the panel talk on how to Align your increasingly complex field force around true customer centricity? (session 3)

Viseven knows firsthand that the answer to this question is establishing partnerships, not in the least bit, with the help of the digital. Our team will present and exhibit the set of solutions for quality pharma content production, the Digital Content Factory, powered by eWizard platform. These are successfully used worldwide to create, reuse, adapt and localize global corporate digital assets, facilitating the start of new digital initiatives with speed and efficiency.

Seize your chance to get to know more about digital solutions ahead of the curve – and save $200 AU on your pass price on top when registering online here.  Join us by using discount code Viseven200.


This year’s attendance amounts to a whole 250+ of networking opportunities and engaging discussions on most acute challenges of the industry. This intense event is to feature several types of discussions on an extensive range of topics – all to create a wholesome picture of the Australian pharma market. The talks will be revolving around anything from reimbursement schemes and digital disruption to launching a better commercial model and breaking the internal siloes. The following clusters will come into spotlight:

  • Leaner, faster, stronger: Harness more agile working models to reduce risk and find real solutions quickly to your commercial strategy.
  • Better together: how we can advocate for our industry, develop a positive culture, achieve better prospects for all and succeed in a unique market.
  • Pharmacy & Patients as allies – embrace new stakeholders and design a partnership approach.
  • Achieve access: see what market access excellence really looks like, how to get there and how by collaborating sales and marketing teams can support this.

Join us for 2 days of expert presentations, heated panel discussions, interactive roundtables, exhibitions and exclusive networking! You can find the more detailed agenda on eyeforpharma’s official website. In order to keep up with the twitter thread, use #efpsydney

The Venue

The Amora hotel is located in the heart of Sydney – enough said. Amora Hotel Jamison Sydneyneatly tucked away between George & York streets is a surprisingly quiet, hidden pearl in a bustling city center.  Highlights at this hotel include easy reach from the airport, a full-service spa, a restaurant, an indoor swimming pool as well as housing 8 meeting and conference rooms, where the event itself will be taking place. Whether you’ll be enjoying spectacular city views from the inside of the building or decide to take a 20-minute stroll to see Circular Quay, Botanical Garden & Opera House, the venue provides a perfect ground for establishing new connections and leading engaging, fruitful discussion.


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09/10/2018 - 10/10/2018
All Day
$200 AU partner discount


+372 69 80 467


Amora Hotel Jamison Sydney, Sydney
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2018-07-11T15:26:28+00:00 Вторник, 09 октября 2018|