Being able to handle customer journeys is a sign of a smart marketer. Managing customer journeys in pharma is a sign of a true expert. Not only do you have to take all stakeholders into account separately, but in case with HCPs, there is the immense amount of information exposures to orchestrate. When is the best moment to introduce that particular key message? Where on the timeline does each touchpoint ideally lie?
Omnichannel is a powerful tool, but it makes things even more convoluted… Unless you are searching for, and aware of, the best practices in this art. Our free webinar features a selection of these discussed from multichannel content point of view:
- How to “map” digital materials to concrete touchpoints along the customer journey?
- What are the ways to ensure consistency of brand message?
- Where to look if you want to personalize customer journeys in your brand strategy?
Request the webinar recording absolutely for free by submitting a simple form below and we will send you the link to the video to your email box.