In the world of pharma communication, exactly how much does success depend on digital experience? Quite heavily, if you ask marketing researchers! Digital aids have to be perfectly tailored to avoid a swipe-off. Meanwhile, interactive content is clearly winning in terms of engagement, with reported efficiency at 93% (versus the 70% for static).
Healthcare marketing is crossing over to the interactive right at this very moment en masse. However, you (as well as everyone in the industry) might have questions:
- The cost-effective way to switch in our case is…?
- What if we already have static content? Can we base those interactive presentations on our already approved static aids?
- Won’t new tech solutions conflict with our current content platform? Shall we give up on, say, QuintilesIMS? It’s too good for that!
Spoiler: Don’t quit your platform! The whole thing is easier than it seems. How? Visit the free webinar on July 13, 2017, 4:00 PM (CEST).