How to create excellent end-to-end digital experience for customers

13/07/2017 |

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In the world of pharma communication, exactly how much does success depend on digital experience? Quite heavily, if you ask marketing researchers! Digital aids have to be perfectly tailored to avoid a swipe-off. Meanwhile, interactive content is clearly winning in terms of engagement, with reported efficiency at 93% (versus the 70% for static).

Healthcare marketing is crossing over to the interactive right at this very moment en masse. However, you (as well as everyone in the industry) might have questions:

The cost-effective way to switch in our case is…?
What if we already have static content? Can we base those interactive presentations on our already approved static aids?
Won’t new tech solutions conflict with our current content platform? Shall we give up on, say, QuintilesIMS? It’s too good for that!

Spoiler: Don’t quit your platform! The whole thing is easier than it seems. How? Visit the free webinar on July 13, 2017, 4:00 PM (CEST).

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