No better way to start off 2019 than discussing the latest insights from the world of digital pharma. At Digital Pharma Advances Conference, we were doing just that – speaking digital and nothing but digital. Two full days of dynamic discussions for the insight-avid participants, among whom were such global names as Roche, Johnson&Johnson, GSK, AstraZeneca, Teva, Merck, UCB, Pfizer and many more! And although the stage seemed to be set for European representatives for the most part, insights from the US were also presented to the audience.
Day one offered a tight schedule: 32 senior pharmaceutical brand speakers prompting dynamic discussions with data-packed case studies, insightful showcases and much more. In short, this year’s event was polar yet harmonious, promising to teach you how to drive innovation that gives actionable results by showing real examples of combining theory and practice. Embedding digital innovation, transforming cultures and empowering salesforce while proving ROI, delivering results and monetizing customer insights – these two camps are far from mutually exclusive, and this event was designed to demonstrate why.
Key Digital Themes to be discussed at this pharma summit included:
- Touching upon the latest tech trends and how they scale: VR, AI, robotics, blockchain, machine learning
- Drawing actionable analytics and building an integrated view of the customer
- Building patient-centric or HCP-engaging marketing strategies – why not both?
Wait, haven’t we missed the multichannel engagement point? Ever since 2013, an event devoted to digital pharma can’t be considered compelling without this crucial theme. There was a whole day dedicated to the Multi-channel: panels, discussions and breakout sessions, brushing up on the latest trends. We were digging into this during the second part of the event at the Multi-channel excellence in pharma Post-Conference, featuring 10 pharmaceutical brand speakers, all of which were happening at a different venue on the Day two.
Missed it but would love to have been there? No worries! Here are the highlights of the most amazing presentations, wrapped up in a single blog post.
Connected Content: how to create content beyond systems, channels and devices
Viseven has long been on the cutting-edge side of the digital pharma – a decade, to be precise. This time, we were ambassadors of the revolution that challenges the usual ways the multichannel strategies are supplied with content. Imagine creating sustainable content that exists truly out of the box, be it device, format or even content type, with resulting channel-agnostic content that can be published to systems of your choice. No channel in multichannel makes match-all, sustainable and cross-cutting content happen. This is what our mission at Digital Pharma Advances is all about.
The new content sustainability manifests itself as a combination of content-adaptable modules and channel-specific templates. And here’s the deal with the resulting channel-agnostic content: you create once – publish anywhere. To be substantive about this approach, here’s a video snapshot of what our story was centered around.
Venues for days 1&2
The great 32 were meeting at One Great George Street to discuss the most engaging, customer-centric, multichannel digital pharma marketing strategies. Your destination is easily reached by all means of transportation: by bus, by railway, by car and London underground – whatever option you choose, you’ll be no further than 5 min away from your destination point. Located right in the heart of Westminster, this iconic Edwardian building and is just a short walk from all the greens in St. James’s Park and Green Park. The Banquet Hall would not fail to impress you, just as the whole building is full of character and just radiates with history. This world-class conference facility is just perfect for hosting a large scale, such as this very event.
The second part of the Multi-channel excellence in pharma Day featuring 10 grand speakers was held at Asia House, Central London, which is just 5 min away from Oxford Circus Station. The address is 63 New Cavendish Street, but all you really need to guide you is the postcode W1G 7LP. Asia House presents a nice and perhaps necessary change for more subject-oriented discussions.