Rapid growth and expansion in emerging markets and attracting new customers is not an easy job. A pharma company must speak out loud to reach its customers and show what it has to offer. Since the marketing content mix, as well as channel mix, is transforming, let’s look deeper at some hurdles that might arise:
- What if the content cannot provide enough engagement?
- How can we define what our clients require or lack?
- Can we reduce efforts and produce more efficient content that suits HCPs’ needs?
Modular content came as s a promising solution to supercharge customer engagement in the most efficient way. But, of course, this approach entails another aspect of digital transformation to be implemented successfully. Join the upcoming session to hear experts discuss several key points:
- Why shall we put a customer-centric mindset at the core of our digital transformation?
- What is the practical value of Modular Content in terms of agility?
- How to create content experience at scale and excel at personalization, and more.
Session speakers will be:
Vanitha S V, Novo Nordisk
Alessandro Leo, Seagen
Nataliya Andreychuk, Viseven
Massimiliano Siciliano, Novartis
Neel Edeling, Lundbeck
The webinar will be held on November 18, 3:00 — 4:00 PM CET. Join us to get inspired, collaborate, and start to create a data-driven, customer-centric future for the life sciences universe.