Thanks to the recent technological boom, pharma industry has already adopted new multichannel approaches. Moreover, cross-channel strategy implementation has already led to tremendous opportunities for collaborative work and the ability to align all the channels into one robust mix. For pharma marketing campaign, the key points are both providing “perfectly accepted content” and keeping the brand message. Besides, specifically for multichannel strategy it is essential to add more value through each channel and make them impactful as they become far more personalized.
Theoretically, the ideal holistic multichannel funnel looks quite manageable. Starting with:
- working on strategy itself
- reviewing and analyzing the target audiences
- defining appropriate channels
- considering their needs and values
And finishing with:
- closing the loop on making vital adjustments through each phase
Yet the question remains: how can we successfully shift all that amount of data and research towards multichannelling and turn it into clear practical outcomes? Unsurprisingly, each marketing strategy phase might contain some painful transitional periods and unpredicted pitfalls.
Request a video recording of our free webinar to reveal how to smoothly develop a multichannel content marketing strategy within eWizard platform. Be prepared to fully embrace more and more multichannel opportunities!