How to find Global Pharma Client to produce Digital Content: 5 tricks for Agency to win the tender24/10/2017 | FREE
Creative agencies are now facing the challenge of being creative big time in establishing reliable business relations with giants of the industries, especially with giants of such demanding branch as pharmaceuticals. Knowing that most of the decision-making process is going on in the global pharma offices, not in affiliates, how can agencies ensure the right rendering of their capabilities and the right understanding of the demands placed on them? In other words, how can a well-coordinated flow of communication be enabled in a ‘global office — affiliate — agency’ triangle?
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