According to the recent research, doctors are striving for more digital communications, though a role for the medical representatives is still there. The reason for that is that HCPs use much more resources for knowledge acquisition and sharing with each other. Namely, those are diverse digital platforms, specialized forums, social media and even messengers. That’s why pharma companies have to distribute drug information across all those channels in order to provide timely relevant information to both doctors and pharmacists.
Yet, here comes the challenge of producing and adapting pieces of content for different communication channels. To cope with it, we suggest you join our free webinar that will take place on January 16th, at 4 p.m. CET. During 30 minutes, our Digital Excellence Experts will guide you through the next steps:
- How to choose the proper channel mix, based on doctor’s preferences and resources available;
- How to cut down on costs, needed for content adaptation to different types of digital communication;
- How to measure the efficiency of each channel and increase their impact.
Be sure to sign up by following the link or filling out the registration form below.