In order to thrive in the age of digital transformation, pharma marketers should think thoroughly how to sustain that connection within the pharma/HCPs/patients triangle. Let’s see, among the channels (email marketing, social media networks, etc.) websites are on top of that digital marketing pyramid. They unveil a limitless amount of possibilities to tell your brand story, attract leads, keep and master robust engagement with existing customers and significantly raise your pharma brand awareness. Yet there is one thing to remember – there needs to be memorable content first to cater to both patients and healthcare professionals (HCPs) and make your visitors want to come back to your website.
Here are some themes to be discussed on topic:
- How to increase web page views
- How to be consistent in style
- How to make your websites mobile-friendly, accessible and easy to navigate
- How to categorize wisely and manage quality design?
If you’re willing to know how to increase your visitors’ attention span and get a firm knowledge of how to keep solid engagement through a website – get your copy of webinar recording within a couple of clicks by filling in the form below.