Digital communications are here and there, and pharma companies just can’t ignore the latest trends. That’s why, from time to time industry movers gather to discuss what’s new in medical marketing and share successful cases on addressing the existing HCPs engagement challenges.
The event in Vilnius is right one of a kind – an ideal platform for pharma key opinion leaders to share practical insights and find brand new ways of interaction with the target audience. This year’s speakers feature Vivanti, Berlin Chemie, BrandPharma and other companies, as well as some of the industry-specific agencies’ representatives.
Being the pioneer in implementing efficient multichannel and CLM approaches, Viseven Group is proud to join the event together with one of the customers and deliver the CLM content case study: a view from customer and agency perspective. On one hand, our customer will share the experience gained during the implementation of HTML5 presentations: specifics of interactivity usage, dynamic content creation, and other approaches that help to transform interactions with HCPs. On the other hand, Viseven team will provide the agency view on how to cope with the stumbling blocks during CLM content development, optimize communication between pharma customer and agency, as well as how to build Digital Content Factory, which has already proven its efficiency with multiple customers.
Digital Content Factory is a comprehensive tech solution that combines powerful technology for HTML5 presentations development and sophisticated platform for streamlined communication between teams and departments, likewise fast content adaptation and localization. Add complete integration with major CLM and CRM systems – and you will get the ultimate combination for accelerating time-to-market while not exceeding the budgets for that.
In addition to the abovementioned, the leading pharma minds will touch upon all the aspects of CLM and multichannel strategy optimization. Have a quick look at the MEDMarketingDay agenda:
- MCM planning in 2018;
- Supporting sales with efficient multichannel and CLM strategy;
- Practical use of new tools for medical info dissemination;
- Engaging doctors in digital communications;
- CLM content case study: a view from customer and agency perspective.
To view the full agenda, visit the official forum website.
Being located in the heart of Vilnius old town, between Town Hall and Cathedral Square, Hotel Narutis is not only in the premier league for diverse conferences and meetings. The hotel building itself is an architectural treasure, built in 1581 and declared a World Heritage Site by UNESCO. It also is a couple of minutes away from all the major Vilnius sights, including Gediminas Castle, Presidential Palace, Vilnius University, Parliament, the Hill of Three Crosses and other heritage sites.
So, apart from enjoying the wonderful hotel atmosphere at the forum, you will able to duly appreciate the city spirit, reflected in charming Vilnius baroque architecture.