The Three Hearts of Omnichannel — Customer, Content, Context — and How to Make Them Beat04/11/2020 | FREE
The ongoing acceleration of digital technologies and virtual tools urges pharmaceutical companies toward owning a robust omnichannel strategy in place as quickly as possible. Although there has been a lot of talk and variants concerning its implementation, the key point to start with is to create, optimize, and measure an omnichannel strategy in a way to fully engage an already «omnichannel customer».
Still, is it all about technology? Not exactly, primarily, it’s about in-depth understanding of people, their demands, and their preferences. Omnichannel, like a gigantic machine, allows us to set the new mindset in order to become more customer-oriented than ever before. For this reason, the three essential points in a successful strategy will be the Customer, the Content they want to get, and the Context in which the message is received.
In the upcoming session, you will hear experts’ opinions on these questions – and how to make such a vision a reality.
Meet our panelists for the sharpest commercial event for pharma:
NUNO RODRIGUES – Digital & Multichannel Manager at Roche
RORIK VAN WELIJ – Worldwide Omni-channel Capability Lead at Bristol Myers Squibb
MARIE MISTRAL FRUIT – Chief Marketing & Innovation Officer at Viseven
DARIO SAFARIC – Chairman at NEXT Pharma Summit