This two-day event is purposefully architected to encourage commercial and medical affairs professionals in the life sciences industry to share their experience on the current map of digital marketing landscape. Packed with connoisseurs in the areas of sales, commercial operations, brand management, marketing, medical affairs, regulatory or compliance, data management and IT, this traditional gathering of industry’s most various professionals promises not to be disappointing even for the most fierce critics of digital marketing trends.
We could not miss such an ambitious opportunity to obtain great learnings and share best industry practices. As for Level 4 certified Veeva partners, it is with great pleasure that we are prepared to be a part of the discussion round at the status of Gold sponsors. Naturally, we are planning to take full advantage of the networking event, and our eWizard solution fits supremely well into the stream of the most relevant topics.eWizard platform is a brimful of integration with Veeva, a full-cycle multichannel suite with no extra support needed. Free engagement with PromoMats, Approved Email, CLM, CoBrowse Veeva iRep, CoBrowse and Veeva Approved Email ensures full range of action in Veeva: getting direct access to approved media assets, eDetailing creation, automatic publishing and so on and so forth. With this multifaceted energy, eWizard empowers Digital Content Factory, thus forming a solid ground for multivendor environment for both creative agencies and Life Sciences companies to enable smooth organizational transformation. In a nutshell, we have a digital marketing story to tell and we are open to discovering your stories. #VECMS
This year the healthcare and pharma marketing talk is going to revolve around acceleration. The estimated outline of insight tracks you can explore consists of 2 main blocks — on optimizing digital content strategies and on embracing customer engagement:
Accelerating digital content supply chain and digital content lifecycle management.
Considering the volume and complexity of digital content, optimizing marketing digital supply chain becomes one of the key tasks for marketing, medical, and commercial excellence leaders. Also, cross-organizational collaboration (namely, between commercial and compliance teams) saves a lot of trouble when aiming to gain stronger evidence and greater stakeholder confidence. These are the aspects of content management which will set the mood for debate on the future of digital content in life sciences.
Accelerating insights-driven execution of customer engagement and expanding it towards multichannel.New approaches to customer engagement require lots of creative thinking from life science companies on how to leverage already available resources better and within a framework of integrated customer engagement. Moreover, collecting and analyzing data can bring your company an evermore useful understanding of your customer profile and interactions across touch points. So, at this block, be ready to discover the virtues of multichannel approach along with wise and far-sighted analytics for your customer engagement; both themes will enable you to get to know and team up with your customer.