Pressure continues on keeping up a sustainable relation between physicians and pharma sales reps. Both of them express a need for that connection, but neither seem to have time to make it count and last. Sounds far too familiar of a story, and what is more – this kind of misguided interaction damages both sides.
Digital solutions did bring a second breath to pharma—HCP encounters. Now that this approach has been in circulation for a while, it is high time we took a look on what communication lessons pharma has to offer. After all, isn’t it better to do it right, than do it twice?
To learn how to build a meaningful dialogue with your physicians, join our free webinar on July 20th 2017, 16:00 CET. Follow the link or fill out the form below to register.