Nowadays, remote detailing has become quite a necessary part of any pharmaceutical marketing strategy. Physicians want fewer reps around their office. It is just stubborn statistics. At the same time, HCPs do want to keep their finger on the pulse of the industry (pun intended). The digital approach that grants the solution to this isn’t new; in fact, many doctors have long been expressing the preference to be digitally informed and updated, so why is big pharma still trying to stem against the current?
The fear of the technical side seems to be the issue. If you have already been considering a strategic multichannel upgrade for your reps, you might want to find out how to make that transition smooth, with minimum disturbance to current marketing processes. For useful insights and tips from experts, join our free webinar on June 20th, 2017, 5:00 PM — 5:30 PM EEST. Follow the link or fill out the form below to register.